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Google My Business

Contents

What is Google My Business?
How it works
How to create your Google My Business profile from Clio Manage
How to automate intake with Google My Business and Clio Scheduler
FAQ

What is Google My Business?

Stand out on Google with a free Business Profile and engage with clients where they’re searching for firms like yours–on Google Search and Maps–directly from Clio.

With a quick setup experience built directly into your Clio Manage account, you can now create your Google Business Profile and connect with clients for free when they’re searching online. Plus, clients can book appointments right from your profile in Google via Clio Scheduler. When you make it easy to do business, your business grows.

How it works

  1. Click Settings
  2. Click Google My Business
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  3. Select Get started with Google
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  4. Sign in with your Google account
  5. Search for your firm's name

If there is an unclaimed listing for your business, you can select that listing to connect to. 

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How to create your Google My Business profile from Clio Manage

Creating a new Google My Business listing through Clio is easy. If you receive no listing results when searching for your firm's name, you'll have the opportunity to set up a new Business Profile listing in Google My Business.

Please note: it is important to search for your firm before creating a listing to avoid potential duplication. 

To do so:

  1. Click Create a new firm listing
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  2. Your information will automatically populate based on your firm information
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  3. Determine whether you want to make your firm address public
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  4. Verify your firm with Google
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  5. Click Finish

Once the postcard arrives, you can select Enter verification code to verify your firm with Google. Verification is an important step to ensure the accuracy of your business information as well as to protect you from anyone trying to claim or act on behalf of your business. More information can be found here on Google's verification process

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How to automate intake with Google My Business and Clio Scheduler

When you connect your firm's Clio account to Google My Business, you will have the option to accept appointment books from your firm listing.

Please note: You must have Clio Grow and Clio Manage in order to take advantage of appointment bookings.

From the Google My Business page in Settings, 

  1. Click Yes, configure appointment booking
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  2. Select appointment types that will be public
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  3. Click Enable appointment booking

The selected appointments will now be available to potential clients with a single click.

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Note: it may take up to 1-2 business days for your Firm Scheduler URL to appear on your live Google My Business profile listing after you’ve connected Clio Scheduler for appointment booking.

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FAQ

What is Clio + Google My Business?

Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps.

Clio’s integration with Google My Business allows law firms to create, publish, and manage their Google My Business Profile directly from Clio Manage. It assures a well-constructed and detailed listing, providing consumers with the information they need as they search for a lawyer.

What is a Business Profile?

With your Google My Business account, you can claim your firm profile and actively manage the information listed. Creating a Business Profile allows you to manage your business presence across the Google platform. It is an enhanced search result that displays all of your important firm information (including business hours, contact information, and appointment booking), allows you to interact with customers, and track performance.

How will my firm benefit from creating a Google My Business profile?

Your free Business Profile on Google helps your business show up when it matters most: the moment customers are searching for a lawyer on Google Search and Maps. Stand out on Google with a free Business Profile and engage with clients across Google Search and Maps–directly from Clio.

With a quick setup experience directly within Clio Manage, it’s easier than ever to connect with clients for free when they’re searching for firms like yours. Plus, clients can book services right from your profile via Clio Scheduler. When you make it easy to do business, your business grows.

How do I configure a Google My Business profile?

You can create, publish, and manage your Google My Business directly from within your Clio Manage settings.

Can I use an existing Google My Business profile?

Yes. Once you log into your Google Account through Clio Manage, you will be able to select an existing Google My Business profile.

What products/features do I need to buy to use Google My Business?

Google My Business profile is available to all Manage customers on every subscription tier (Starter, Boutique, Elite).

Integrated appointment booking via Clio Scheduler is available to Manage & Grow customers on the US server (Grow is not currently available to customers on the EU or CA servers).

How much does Google My Business cost?

Google My Business is the free arm of Google’s advertising platform. Anyone who has a physical location that customers can visit, or that travels to visit customers where they are can set up a use Google My Business profile free of charge. For those looking to expand their online reach even further, you can also learn more about using Google Ads to help drive your business by visiting this site.

How do I configure appointment booking via Clio Scheduler in my Google My Business profile?

Once you’ve created your Google My Business profile, Manage customers on the US version will see an option to integrate with Clio Scheduler for online appointment booking. This does not necessarily limit access to US-customers only. Some customers in other regions may be using the US version, so check on your Google My Business Dashboard to see if it is available to you.

How do I configure which appointments appear on the appointment booking link on my Google My Business profile?

Clicking on the “Yes, configure appointment booking” button will load a Firm Scheduler settings page where you can select which existing appointment types to add to the Firm Scheduler page.

Appointment types can also be added to the Firm Scheduler page directly from the individual appointment type settings when creating a new appointment.

Why doesn’t my full appointment booking link appear on my Google My Business profile?

Google automatically shortens the link displayed on a Google My Business profile to the top-level domain (e.g. cliogrow.com). Even though the full URL is not displayed, clicking on the link from your profile will redirect to your specific Firm Scheduler Appointments page.

I’ve connected with Clio Scheduler for appointment booking, why isn’t the link showing on my live Google My Business profile?

It may take up to 1-2 business days for Google to display your Firm Scheduler URL on your live Google My Business profile listing after you’ve connected Clio Scheduler for appointment booking.

Is the appointment booking integration available for all Business Categories?

No, Google only supports appointment booking for certain business categories. Legal services are an accepted business category but some related categories are not accepted.

E.g. “Immigration Lawyer” is a supported business category, but “Immigration & Naturalisation Service” is not supported.

Can I include paid appointments on the Firm Scheduler page?

Yes, the Firm Scheduler page can include both paid & free appointment types.

Where can I find more information on Google My Business?

To learn more, visit Google My Business' Help Center.

What if I don't want reviews?

Reviews cannot be turned off on a Google My Business listing. In fact, reviews are a key component to having a Business Profile that converts well. 66% of consumers say positive reviews help them make a buying decision.

Got a negative review? Don’t worry, negative reviews aren’t necessarily a sign of bad business practice; sometimes clients have mismatched expectations.

By responding promptly, professionally, and investigating the reasons behind the reviewer’s negative impression, you are sending a message to potential clients that you care about your business and your clients.

You can manage your reviews directly in your Google Business account.

Will a Google My Business listing affect my Google Search ranking?

In short, yes. Although many factors contribute to how well you are ranked in Google search results, having a well-constructed and regularly updated listing will improve your search ranking, in particular in local searches.

What address should I use if I don't have a physical location for my Business (i.e PO Box)

You have the option to place in your home address, then choose a service area location instead of the physical location.

I have multiple offices or locations with Google My Business, can I list all of them through Clio?

At this time, only a single location can be managed via Clio’s Google My Business integration.

If you have previously created multiple locations directly in Google My Business, you will be asked to select a single location from the list of locations that are associated with your Google account.

We recommend selecting the location that conducts most of your intake, so that as your firm grows you can take advantage of automating intake with Google My Business and Clio Scheduler. You can add and manage additional locations directly from your Google My Business account.

What is verification, and how does it work?

In order to publish your firm on Google, you’ll need to verify that your location is accurate. Verification is an important step that Google requires to ensure the accuracy of your business profile, as well as to protect you from anyone trying to claim or act on behalf of your business.

To verify your firm's location, Google will sent a postcard with a verification code to the address that you’ve indicated. Most postcards arrive with in 14 days. More information can be found here on Google's verification process

Can I reset Google My Business in Clio?

After signing into Google My Business, click "Sign out" at the top right of the screen. Your Google My Business listing will no longer be associated with your Clio Manage account, but will still exist in Google My Business. 

A change I made isn't showing on my actual Google My Business profile?

It can take a number of hours or more for certain changes to appear on you actual Google My Business profile. 

Can I delete my Google My Business listing in Clio?

No. To remove a Google My Business listing from Google Search and Maps, check out Google's support article for more information. 

 

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